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Custom-Built Web Designs

The online market is a highly competitive space because of the massive ongoing traffic and presence of an abundance of potential consumers. In consequence, your brand needs to be able to stand out, to make a place for itself in the market and establish its unique identity. This can help them target possible customers and highlight their presence for an already established demographic. Your web design will essentially be your brand’s identity, customized to define your brand’s unique voice.

 

Importance of Custom Web Designs

Web designs can ensure the introduction of select features for a website, like font style, text size and variation, background color, content placement, etc. Businesses can buy off-the-shelf templates, but no editing or alteration can be made to it. Custom designs do not limit you in such a manner, and are thus more preferable. The importance of customizing web designs can be understood in the benefits they provide:

  •  Web designs are customized to personalize the website according to the brand identity. You are not trying to fit your website design into an already prepared template, but to give it a unique outlook to be able to sell your brand to the online audience.
  •  It is a cost-effective way to improve the way your brand is presented. First impressions are important, as redundant as the idea may come across. Up until 2017, stats showed that 94% of site respondents mistrusted or rejected a website, citing issues directly related to web design. Hence, just like it is considered priority to decorate the physical space of your business, due attention should be given to designing and developing a business’ online space as well.
  • With the perfect custom web design, you website can be SEO optimized and search engine friendly. Apt code can be built to improve the functioning of your website. Moreover, professionals can help boost your site’s exposure to search engines, helping your brand’s website rise in rankings.
  • A custom web design would help your brand stand out from the rest. It builds your brand a quality presence in the market, and uniquely projects your brand identity to your target demographic. It sets you apart from your competitors, and in a good way.
  • It makes use of the aims and requirements of your business, and consequently builds the most ideal and relevant structure, flow and user experience to help your customers reach a call to action.

 

The Web Designing Process

  •  Planning
    We first work with the client to identify what they outcomes and objectives they aim to achieve with the web design, consequently determining the scope of the project. In other words, we will discuss with the client their goals and preferences, and then plan what features to add to the web design to fulfill those goals. We will make sure to keep in mind your target audience, so as to ensure the web design is relevant to their interests and keeps them engaged. Plus, it should be definitive of your brand identity, and should specify your brand’s voice.
  •  Designing
    Using the information discussed in the previous phase, our team formulates an optimal strategy for creating a customized web design according to the brand’s preference. In addition to bringing to fruition said preferences, this phase involves the delivering of a visual representation and a documented site structure; giving significant form to the website. Tools employed for the improvement of visual brands include style tiles, moodboards and element collages.
  •  Development
    Then comes the majority of the uploading of content and the programming involved in completing the website outlook. With constant tests along the way, our team makes sure to keep the code organized and commented for the site to take full shape. Moreover, we ensure that the content created is produced constantly, and is SEO friendly.
  • Launching
    Giving the website a thorough review, final polishing of design elements is done to prepare the site for the public. Furthermore, deep testing is carried out to gauge interactivity and site features, and user experience is taken into consideration. The website can be transferred to its permanent web server at this stage, as a test run in the production environment is the best way to identify any errors and determine what changes need to be made to the web design.
  •  Keeping Tabs
    Lastly, we close the project and hand off the site to the client. We continue to keep track of any support or maintenance that may be required down the line, offering assistance for any errors that may need correction.

 

Why Get Custom-Built Web Designs?

Custom web designs define brand identity, establishing it in and of itself an expression that communicates with their audience. The Digicoms team offers its clients support from start to finish, so as to help them establish their individual voice in the digital market and stand out from among their competitors.