A portal, or web portal as it is more specifically known, is a web-based platform that provides users with a single access point to information from diverse sources. This improves the outlook of your website and makes it easier to provide multiple-faceted services, consequently generating traffic and boosting sales.
Web portals can help you connect information from a range of sources, enabling the sharing of data between a number of different departments, suppliers and customers. It creates a sort of web, interlinked by the distribution of information.
Portals can be useful for a variety of companies, from multi-location, large-scale brands to those that are home-based. Examples of web portals include sales portals, membership portals, corporate portals, education portals and HR portals, etc.
Essentially, there are two types of portals: horizontal portals and vertical portals.
The key emphasis of the former is to enable users to view aggregated data from a number of applications through a single view experience, removing the need for them to login to multiple primary business applications to access, write or edit data; consequently improving productivity and performance for the user. Alternatively, the primary focus of the latter is on a particular application or business function, enabling users from both inside and outside of the business to view, alter and/or contribute to processes within said application.
Portals allow for the transformation of a website into a singular platform linked to multiple forums of information. This not only increases the significance of your website, but helps in more convenient functioning and direction for consumers as well. But that isn’t all; further benefits of web portals include the following:
The design and development of portals typically involves four basic steps: