Allow us to paint a picture we’ve seen all too often:
You have an idea you wish to work on. In this day & age, you know the smartest technique to opt for is digital marketing. You make a website, you take your time deciding the aesthetics that best define your initiative, & you await the results.
Nobody is here for tragedies, so let’s just say that the results aren’t the best. You wonder why. We have the answer.
Of key significance for any website is to establish a link between themselves & their target audience. The company must be able to talk to them, to be able to tell their story & get a fair chance to persuade the public. Since the digital forum does not allow for face-to-face conversation, the best way to create a personal connection with the people is through content marketing.
Now, even if that is a term one may have commonly come across, do we really know what it means?
What is Content Marketing?
In easy terms, Content Marketing is the consistent creation & delivery of valuable, high quality content to the relevant audience. It helps businesses establish a space in the market & gain positive traction from a specified clientele. This is an approach employed by nearly all leading brands for creating a prominent presence to reach their desired audience, & for hitting the sales targets for their businesses.
Essentially, content marketing services help you create the right content for the right people.
The benefits of using content marketing include:
- An increased number of sales
- Marketing strategy that is budget friendly
The specificity of marketing techniques brings in loyal customers
- Helps a business gain brand recognition
- Earns your business credibility
Content Marketing is a pivotal part of Social Media Marketing, Search Engine Optimisation (SEO), PR & Pay per Click (PPC). It provides a medium to tell your story to the world. The more interesting, engaging & reader-friendly the content is, the more traffic it will attract to the website. It personalises the digital experience of the consumer, & helps increase chances of a positive Return on Investment (ROI).
This is a technique that is widely used, as it provides a certain freedom to the business owner that is not typical to mainstream marketing. It does not limit you with stifling restrictions, & gives you a free hand to define your own brand personality. Plus, you can utilise a variety of mediums to deliver your content to the desired audiences. Moreover, it is a cost-effective way to boost sales. Stats show that it generates 3 times the leads, costing 62% lesser than average.
Ironically, the Digital Age has proven writing to be more significant than ever, as it is the basis for all content. It can attract instant attention, & this plays a key role in generating sales. That is why annual growth in organic traffic for businesses engaging in content marketing is 7.8 times higher than those who don’t.
In the fast-paced market of the present, it is ideal as it saves a lot of time as well. With this approach, you know exactly what you want & need to create, which mediums are to be used & who your target audience would be. What helps even more is understanding user behavior, a noted advantage of content marketing, which makes it easier to put together the most profitable content.
The Process of Content Marketing
Your unique voice & individual brand identity is important to us. It is what defines you, & sets you apart in the market & for your audience. So, the first step towards any marketing campaign is building a strong strategy that is aligned with your business objectives. Our priority as a content marketing agency in the UK is to gain an in-depth understanding of your vision, & project it to the target clientele. With this in mind, our project manager will gather the complete information on your business goals & the outcomes you aim to achieve through our content marketing services.
After a thorough competitor analysis, we will prepare the first draft of a content strategy. Only after exhaustive research, & a generative space for our client to discuss their specifications & have their opinions be heard, will we devise the best plan to move forward. When it is finalised, we will promptly begin work on the content most suited to improve their marketing presence.
This may seem like a meticulous procedure, but we believe in providing our clients with the best. With a dedicated team passionate about their part in the process, we ensure that our clients are satisfied & that all their requirements are met. By reposing their trust in us, our client will enjoy the promises guaranteed by content marketing, while we take care of the process.